The short answer is yes. In our estimation, roughly 70% of today's PR firms
with their traditional public relations and communications business
structures will not survive the fast-approaching social media avalanche. The
remaining 30% that need to reinvent their position real fast in their newly
morphed industry will prosper, compared to where they were and what they were
For publicly traded companies, current rules dictate that information can be
made public by a press release or by a telephone conference call but not
simply on a website. Ninety percent of today's PR firms are still in business
simply because of this single rule.
For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan
Schwartz asked the SEC to change this rule. Well, the new White House is
already posting the President's weekly address... (more)
Last week I received an email from Lindsey Miller at Ragan Communications. I
answered her questions for a story she was working on here.
The following is the full text of my reply to her on this subject.
What kinds of PR firm will survive the "fast-approaching new media
avalanche"? What steps will firms have to take to ensure that they make it
I know a lot of PR firms that are chasing new accounts among publicly traded
companies, which are seen as cash cows in the business. I also know a lot of
firms whose sales teams are larger than their s... (more)
Today marks the 30th day of Ulitzer's public beta. We had an amazing month
and perhaps one of the most widely discussed launches of a "new
media" site. Gartner recently asked, "Will Ulitzer dominate news content on
the Web eventually?" The answer is yes, and I'll explain why.
First, I'd like to share some of the 30-day stats with you. We had more than
140,000 visitors who read 197,000 pages of articles, blogs and news stories.
The syndicated page views (outside the Ulitzer domain) exceeded 1,369,983
page views. The legendary technology reporter Maur... (more)
I live 11 minutes away from Teterboro Airport in New Jersey. Friday evening I
took a Cessna Caravan for a short 45-minute flight to Martha's Vineyard. This
was my first trip to the island. I didn't do any research and had false
expectations based on my long-time love affair with the island of Cat Cay in
the Bahamas. I found out that Martha's Vineyard was huge. Upon landing on the
island, my pilot called a cab for me to take me to my hotel. According to the
cab driver the island's population was around 30,000 off-season and well over
100,000 during... (more)
Cisco's January sales were down 20% from a year ago. Its customers are
holding off their purchasing decisions under the current economic climate.
The only growth potential the company has today is in the virtualization
market, which is expected to increase by more than 40% in 2009.
Cisco is not exactly a software company. Like Dell they need to come up with
a sustainable proposition for their customers. So far what we have seen from
Cisco is a virtual router. The word on the street is that next week they are
expected to announce their game plan, per... (more)